Picking who you buy from is a way to show who you support and offer support to the community as a whole.
Your money can change the world, so be careful where it's going! Supporting black-owned businesses is a brilliant way to help lift up a minority group and show your support, helping banish racism and create a more equal world. It might not feel like you're doing much, but it can mean everything to the person you're supporting. Find out more about why supporting businesses run by black people, especially women owned, is so important and how you can do more.
Why It's Important to Support Black-Owned Businesses
Did you know that over 70% of all US businesses are owned by white people? Black businesses are in the minority, just as black people are. But, there's more to it than that.The 19 million white-owned businesses in America hold 88% of all sales across the country, leaving only 12% for other races. It's no surprise then that most black-owned businesses have no employees other than the owners, and earn a return that's much less than that of white-owned businesses. While we think it's great for anyone of any race to become their own boss, it's clear that there's a problem here. For centuries, white people have owned the business world and it's only very recently that black people have even had a look in. But, they've lost out on a vital head start. Most black-owned businesses are newer, which instantly puts them at a disadvantage against big-name brands that have been set up for decades. There's also a disparity in community wealth. It's no secret that black households and communities in the US have far less money than white communities. That means that if a black person sets up a business in an area that's largely black, they are immediately at a disadvantage. This is about more than supporting companies that you support, it's about supporting businesses that are losing out before they even start. It's also about pumping more money into black communities and supporting the minority groups who need it the most.
Why It's Important to Support Black Women in Business
The statistics on black women entrepreneurs are pretty shocking if you ask us! When you consider how few businesses are run by black people in the first place, the fact that only 35% of those are run by women shows you just how few black women entrepreneurs there are. Out of all American startups, only 4% are founded by black business women. Black women are a minority group within a minority group! They have the toughest time of all in the business world, which has always been male-dominated, and so many doors that are wide open to others black women have to force open. If you see a business that's owned by a black woman, know that they're standing in the way of a society that's been designed to push them down - and who doesn't want to support that?
Help Black Communities
When you're supporting companies that are run by black people, be it men or women, you're not just supporting the individual behind the business. You're also supporting the community that person comes from, which doesn't always have a large minority population but often does. We've already mentioned how black communities are losing out on the wealth in America, but by shopping from these businesses you could help even the playing field! Black-owned businesses are also better at employing other black people. If you support a business and it becomes profitable, it can expand and start hiring other people within the community, creating opportunities and spreading the wealth.
How You Can Start Supporting
Supporting black-owned businesses is easy; simply start shopping with them! When you need something, be it a haircut, a new notebook, or clothes, do some research to find a great business you love the look of that's owned by a black person. If you want to go the extra mile, share the black-owned businesses you love on your social media profiles, helping to spread the word and support the community. If you don't have the time to do a whole lot of research before you buy products or services, we've got your back! BlackPagesOnline.com is an online directory solely for black-owned businesses, helping you find what you need when you need it with complete ease. From beauty salons to real estate services, we have it all, and it's all black-owned.
Here are some more ways you can support black-owned businesses:
Spread news about the business through word of mouth.
If you own a business, partner with a black-owned business and promote each other.
Be patient with small businesses.
Leave positive reviews online and on social media.
Spread the love!
Advertise Your Black-Owned Business
If you have a black-owned business, we know that you have to work twice as hard to make a profit. That's why we want to help! Our online directory, BlackPagesOnline.com, for black-owned brands is open to you, letting you promote your company and gain a bigger audience. BlackPagesOnline.com also has a free Forum where you can talk more about your business and help customers. It's a great way to build relationships and gain clients who will shop with you for years and years!
Start Shopping With Black-Owned Businesses
It may take a minute longer to find a black-owned business, but the ripple effect from your decision will make it well worth it! You'll be supporting black entrepreneurs and the communities they live in, to create a more prosperous America for everyone. If you'd like to find out more about BlackPagesOnline.com, be sure to get in touch with our team today!